⚽🏳️‍🌈 PRIDE WEEKEND AT SOOO x THE SPORTS BRA 🏳️‍🌈⚽

🔥 Expect:

✅ Big Euros energy

✅️ Live Screenings 🏴󠁧󠁢󠁷󠁬󠁳󠁿&🏴󠁧󠁢󠁥󠁮󠁧󠁿

✅ Special guests

✅️ Giveaways 

✅ DJs, drinks & dancefloor moments

✅ A free pint with every ticket

✅ And your chance to grab the exclusive Sports Bra x SOOO Pride tee 👕💥

🎉 FRIDAY, JULY 4 | 6:30-10:30 PM

Pride Kick-Off Party & Euros Hype Night

Start your Pride weekend right at the house of women’s sport. We are teaming up with the legendary Sports Bra for a once in a lifetime party to kick off the Euros in true style. This is the only place to be Match Day -1.

🍻 Ticket includes one free drink (Any pint, or soft drink, including Guinness or Guinness 0.0%)
🤪 Stoutie (Put your face on a Guinness)
🍹The Sports Bra signature cocktail
👕 Exclusive Merch
🎶 DJs | Dance | Bar | Sports on TV

🏳️‍🌈⚽ SATURDAY, JULY 5 | 4:30-10:30 PM

Pride x Euros Watch Party

It’s Euros. It’s Pride. It’s everything.

Watch the parade and then march to 245 Regent Street for the ultimate Euro’s experience. This one is for the fans. We’re screening the Lionesses’ and Wales’ opening matches - In the ultimate footy double header. Wear your kit or your glitter (or both).

🏳️‍🌈 All the Pride vibes, all the footy feels.
📺 2 match live screening across multiple screens 🏴󠁧󠁢󠁷󠁬󠁳󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿
🍻 Ticket includes one free drink (Any pint, or soft drink, including Guinness or Guinness 0.0%)
💃 Walking distance to Soho
✨️ Bar | Activities | Giveaways

🥞📣 SUNDAY, JULY 6 | 11:00 AM -12:30 PM

Bloody Marys & Post-Match Breakdown w/ Flo Lloyd-Hughes + The Cutback

Come for pastries and hair of the dog, stay for spicy takes and community feels.

Recover. Rehash. Rejoice (or rage). Join journalist Flo Lloyd-Hughes and The Cutback for a live breakdown of the Lionesses’ big game, and a look ahead to what’s to come this Euros.

☕ Coffee, pastries & Bloody Marys
🗣 Expert insights

🎟️ 3-Day Bundle Available!
 👉 Tickets going fast – don’t sleep on this.